EL CAMINO

Who is EL CAMINO?

I am passionate about interpreting actions, trends, designs, and people from a marketing point of view, or maybe it’s my sick obsession that I choose to call my passion.  So I have decided to dedicate my life to promoting my friend’s ideas.

Once a pod of dolphins were swimming by and I tap tap tap my knuckles under my surfboard to see if they would respond somehow.  A very big dolphin slowly surfaced 3 feet from my face and stared into my soul.

 I stared back at him wondering how this encounter would end.  This bull was the leader of the pod with scares all over his gray skin.  He dipped and surfaced slowly, showed me a peek of his teeth like a panting dog, then he dipped back into his world under the sea.

Weeks later I watched a documentary about scientist’s discovering what some dolphin sounds represent with an example that sounded like knuckles tapping a surfboard under water.  The sound, they said, represents when one bull challenges another to be the leader of the pod.  The winner leads and the looser dies, recovers, or he leaves the pod in shame.

I had no idea that i was challenging the bull.