Graphic Equalizer visual thinking
Graphic Equalizer visual thinking
1. Simple, elaborate
2. Quality, quantity
3. Vision, execution
4. Individual, compare
5. Change, as is
Sometimes it helps to have a visual exercise to decide what you are going to do and how you are going to explain it to your audience. If it will help to draw pictures of an idea or something that does not exist yet, this is a smart way to do it.
The equalizer works like this: let’s define, for example, what kind of art you are doing. Is it Fine art? Is it pop art? Is it folk art? Lets go with Pop art.
- Simple vs. elaborate: My Pop art is simple
- Quality vs. quantity: I want it to be commercially fabricated with quality
- Vision vs. execution: Getting things done is more important than the vision
- Individual attributes vs. comparison: Its authentic, comparing depends on the audience
- Delta (or change) vs. Status quo: Its all about change
This idea is from a system called SQVID; a series of five questions that we walk our initial idea through in order to bring it to visual clarity and to refine its focus – both according to what’s most important to us and what’s most important to our audience.
For more information read the book: The back of the napkin by Dan Roam
